Commit 114c014a authored by Aral Balkan's avatar Aral Balkan

Initial draft:

parent 66700442
# **Name of site** (
# **Forbes** (
> “Brief description of the site” – [Source](link)
> “Forbes is an American business magazine.” – [Source](
## A Waste of Human Life
When you, as a human being, visit, you get a doorslam. This is a screen that blocks your progress and displays an advertisement, a quote from some sage person, and a three-second count down before you have to press a button to continue to the site itself.
Let’s be conservative here and say that the whole thing takes about five seconds for you to get through if you have lightning fast reflexes. That’s not that bad, is it? And, once you’ve been subjected to it, you are not subjected to it again for that session.
So what’s the big deal? 5 seconds isn’t that bad, is it? Why is Forbes this month’s Cloud of Shame?
Here’s why: by Forbe’s own admission, Forbes gets 46 million unique visitors to their site every month.
Let’s run the numbers:
46,000,000 people × 5 seconds = 230,000,000 seconds
230,000,000 seconds ÷ 60 seconds = 3,833,333 minutes
3,833,333 minutes ÷ 60 minutes = 63,888 hours
63,888 ÷ 24 hours = 2,662 days
2,662 ÷ 365 = 7.3 years
So very conservatively, every month, humankind cumulatively loses over 7 years of life because Forbes wants to show you a doorslam with an ad in it.
In other words, every year, one human life worth of time – over 87 years – is lost to that one ‘annoying’ doorslam on that one site.
This is just one of the externalities of the behavioural advertising industry that we must start calculating: lifetimes lost.
I started this article with “when you, as a human being” for a very specific reason. Because if you want to regain your 5 seconds, all you have to do is to pretend that you’re a robot. That’s right, if you want to skip the doorslam, the easiest thing you can do is to set your browser’s user agent to the user agent used by the Googlebot:
Mozilla/5.0 (compatible; Googlebot/2.1; +
Because Forbes is only interested in stealing time from living, breathing human beings. If you’re Google, you get shown directly to the content.
Shame on you, Forbes, for failing to respect human rights, human effort, and human experience. You fail [the ethical design test]( on all counts and that makes you our Cloud of Shame for this month.
## Ethical design violations
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<!-- /trackersList -->
* Aggressive
* Doorslam
<!-- Manual: You may manually add other ethical design violation badges here. Delete this comment and
do not leave empty lines between the /trackersList comment, above, and the new list items if you do.
Valid badges are:
* Aggressive
* Doorslam
* Clickbait
* Fingerprint
* Web bug
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