> No web site. Appears to belong to Google’s DoubleClick network. Serves ads. ([whois](http://reports.internic.net/cgi/whois?whois_nic=2mdn.net&type=domain))
## How it violates the [Ethical Design Manifesto](https://ind.ie/ethical-design)
***Respect for human rights:** tracks you.
According to their privacy policy: “We don't disclose identifiable data about publishers's readers or traffic to any third parties without publisher consent.” (Which begs the question, “about the reader’s consent?”)
In their own words: “Our SaaS platform is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable.” [lotame.com](http://www.lotame.com)
## How it violates the [Ethical Design Manifesto](https://ind.ie/ethical-design)
In their own words: “The customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.” [exelate.com](http://exelate.com)
## How it violates the [Ethical Design Manifesto](https://ind.ie/ethical-design)
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. ([Wikipedia](https://en.wikipedia.org/wiki/Google_Analytics))
## How it violates the [Ethical Design Manifesto](https://ind.ie/ethical-design)
***Respect for human rights:** tracks people across the web.
## How it violates the [Ethical Design Manifesto](https://ind.ie/ethical-design)
***Respect for human rights:** gathers data, will sell if the company is sold.
From their privacy policy:
> We collect the e-mail addresses of those who communicate with us via e-mail and sign up for services, aggregate information on what pages consumers access or visit, aggregate information on service usage, and information volunteered by the customer.
> We will transfer information about you if Notice is acquired by or merged with another company.