Commit 6693ac06 authored by Aral Balkan's avatar Aral Balkan

Updated The Deck’s content as well as IAB and LifeBuzz’s spotlight pages.

parent dd8a9751
# decknetwork.net
# **The Deck Network** (decknetwork.net)
> “Brief description of the site” – [Source](link)
> “We’re fine with knowing nothing… As a network we have never issued cookies or tracked readers in any way.” – [Source](http://decknetwork.net/privacy/)
## Ethical design violations
![The Deck Ad network: ads without tracking](/images/spotlight/the-deck.jpg)
## Cloud of Fame Award
Folks like the [IAB](/spotlight/iab.com) and [Wired magazine](/splotlight/wired.com) will tell you that behavioural advertising is the only way publishers can make money. How surprising, then, that an alternative ad network called [The Deck](http://decknetwork.net) has been successfully supporting independent publishers with non-behavioural advertising for years.
Sites that are part of The Deck Network display one unobtrusive ad per page on their site. The Deck’s ads are simply display ads; they are not behavioural and The Deck states that they do not track you. Better does not block ads from The Deck. Quite on the contrary, we are giving them our first Cloud of Fame Award for proving that you can adhere to the principles of the [Ethical Design Manifesto](https://ind.ie/ethical-design) even if you’re an ad network.
Both The Deck’s own web site and their service conform to the [Ethical Design Manifesto](https://ind.ie/ethical-design). The Deck respects human rights, effort, and experience.
So, the next time someone tells you that you’re hurting independent publishers by using a content blocker, please tell them “poppycock” from us and inform them about The Deck. It’s time publishers found ways of making money from their content that do not involve jeopardising our safety on the web. Initiatives like The Deck prove that it is possible.
We will be showcasing other exemplary initiatives here in the future. If you know of any, [please get in touch](https://forum.ind.ie/c/better).
## Trackers: zero.
The Deck Network has no third-party content or trackers on its own web site either. (Last checked: 23 May, 2016)
<!-- Automatic: the trackers list is generated and updated by Better Inspector. Please do not edit manually. -->
<!-- trackersList -->
* Trackers
<!-- /trackersList -->
<!-- Manual: You may manually add other ethical design violation badges here. Delete this comment and
......@@ -20,30 +34,4 @@
* Clickbait
* Fingerprint
* Web bug
-->
<!-- Automatic: the After Better section is generated and updated by Better Inspector. Please do not edit manually. -->
## After Better
* Requests: <!-- requestsBefore -->5 requests<!-- /requestsBefore --> to <!-- requestsAfter -->5 requests<!-- /requestsAfter --> (<!-- requestsBlocked -->0 requests<!-- /requestsBlocked --> blocked, <!-- deltaRequests -->0% (no change)<!-- /deltaRequests -->)
* Weight: <!-- sizeBefore -->31.44 KB<!-- /sizeBefore --> to <!-- sizeAfter -->31.44 KB<!-- /sizeAfter --> (<!-- sizeSaved -->0 KB<!-- /sizeSaved --> saved, <!-- deltaSize -->0% (no change)<!-- /deltaSize -->)
* Speed: <!-- timeBefore -->3.02 seconds<!-- /timeBefore --> to <!-- timeAfter -->3.02 seconds<!-- /timeAfter --> (<!-- timeSaved -->0 seconds<!-- /timeSaved --> saved, <!-- deltaTime -->0% (no change)<!-- /deltaTime -->)
Statistics by [Better Inspector](https://source.ind.ie/better/inspector) based on [the page](https://archive.better.fyi/decknetwork.net.har.gz) as on <!-- lastUpdate -->Monday, May 16th 2016<!-- /lastUpdate -->
<!-- Manual: Add block rules (site fixes, first-party blocking, etc.) for this site (if any), here.
## Block rules
### A block rule
Some explanation of the block rule.
```mson
- trigger:
- url-filter: some.resource
- load-type: first-party
- action:
- type: block
```
-->
\ No newline at end of file
......@@ -2,6 +2,18 @@
> The “trade association for interactive marketing in the U.S.” – [Source](https://en.wikipedia.org/wiki/Randall_Rothenberg)
![The IBA wants to make a DEAL that puts people at risk on the Web by turning off their content blockers.](/images/spotlight/deal-no-deal.jpg)
## No DEAL!
Dear Interactive Advertising Bureau,
Your [DEAL](http://www.iab.com/iab-tech-lab-publisher-ad-blocking-primer) is toxic for human rights. You urge sites to coerce us to disable our web malware blockers and stop protecting ourselves. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.
Our response?
No DEAL!
## Ethical design violations
(Learn more about [Ethical Design](https://ind.ie/ethical-design).)
......
......@@ -2,7 +2,15 @@
![The Lifebuzz.com web site](/images/spotlight/lifebuzz.jpg)
> Clickbait articles. Winner of our Cloud of Shame award.
> LifeBuzz is a clickbait and behavioural tracking hub.
## Cloud of Shame Award
The web might be a sewer of surveillance but some sites take things to altogether new and absurd levels.
While we were studying the top five thousand web sites according to Alexa, LifeBuzz.com came out on top with 172 unique third-party trackers. So by visiting this one site, you’re being exposed to tracking by 172 third-party entities that you neither know or care about. It’s only fitting that they get our first ever Cloud of Shame Award.
As we trawl the depths of the web, we fear that we’ll find other, even worse sites to feature here in the future. If you know of any that you’d like to recommend for the Cloud of Shame Award, [let us know](https://forum.ind.ie/c/better)
## Ethical design violations
......@@ -225,9 +233,9 @@ Some explanation of the block rule.
Please note that this page is under active development. The notes above will be combined into a coherent narrative prior to launch.
* If all visitors used Better, it would save just over 570 years of time spent loading third-party trackers and 570 terabytes of data per month. That 570 years of loading time also represents quite a cumulative drain on batteries.
* In just page load time, we save ~8 seconds per load. This adds up to almost 66 years additionally that people actually spend waiting for pages to load. That’s almost one lifetime (4).
* The 570 years of loading time saved translates to over 160,000 full-battery depletions on the most energy efficient phone we could find statistics for (Gionee Marathon M5) (see 11). If, on the other hand, everyone was on an iPhone, we would be saving over 350,000 full battery depletions. Based on the statistics from OPower, if everyone was on an iPhone 6 (again, we’re being conservative here, as they “require a trivial amount of electricity”), this would save over $600,000 a month in extra energy costs (13) TODO: Recalculate using 82% statistic so that it applies just to the mobile traffic on the site so that we’re even more conservative.
* If every visitor used Better, it would save just over 570 years of time spent loading third-party trackers and 570 terabytes of data per month on LifeBuzz.com alone.
* In page load time, we save ~8 seconds per load. This adds up to almost 66 years additionally that people actually spend waiting for pages to load. That’s almost one lifetime (4).
* The 570 years of loading time saved translates to over 160,000 full-battery depletions on the most energy efficient phone we could find statistics for (Gionee Marathon M5) (see 11). If, on the other hand, everyone was on an iPhone, we would be saving over 350,000 full battery depletions. Based on the statistics from OPower, if everyone was on an iPhone 6 (again, we’re being conservative here, as they “require a trivial amount of electricity”), this would save over $600,000 a month in extra energy costs (13) (Note: We should recalculate this using 82% statistic so that it applies just to the mobile traffic on the site so that we’re even more conservative in our analysis.)
* Better would save people who visit LifeBuzz.com in the US on their mobile phones over $3 million each month in data costs (7, 8).
* These are the costs of the attention economy. These are the costs of surveillance capitalism. These are the cost of behavioural advertising. Human lifetimes lost. Millions of dollars wasted. Every month. And these are just the numbers for *one site*.
......@@ -240,7 +248,7 @@ Please note that this page is under active development. The notes above will be
5. 82% of their traffic is from mobile [LifeBuzz](http://www.lifebuzzmedia.com)
6. 87% of their traffic is from the US [LifeBuzz](http://www.lifebuzzmedia.com)
7. 570,000GB × 0.87 × 0.56 × $13.01 = $3,612,929.04 (Based on SimilarWeb’s US mobile statistics)
8. 570,000GB × 0.87 × 0.82 × $13.01 = $5,290,360.38 (Based on LifeBuzz’s own mobile statistics. It is not known if the 82% mobile traffic stastic applies equally to their US traffic, so we should, at best, take this as a theoretical maximum). We’ll go with &#9430; as a conservative estimate.
8. 570,000GB × 0.87 × 0.82 × $13.01 = $5,290,360.38 (Based on LifeBuzz’s own mobile statistics. It is not known if the 82% mobile traffic stastic applies equally to their US traffic, so we should, at best, take this as a theoretical maximum). We’ll go with (7) as a conservative estimate.
9. Gionee Marathon M5, most energy efficient phone in the [GSM Arena Battery Test](http://www.gsmarena.com/battery-test.php3)
10. Another set of battery life benchmarks [iClarified](http://www.iclarified.com/44096/preliminary-iphone-6-benchmarks-browser-gpu-web-browsing-battery-life-charts)
11. 4.99662E+06/30.88 = 161,807.64249 full battery depletions
......
Markdown is supported
0% or
You are about to add 0 people to the discussion. Proceed with caution.
Finish editing this message first!
Please register or to comment