<blockquotestyle='font-size: 1.5em; text-align:left;'>“Every year, one human life worth of time – over 87 years – is lost to one ‘annoying’ doorslam on one site.”</blockquote>
<blockquoteclass='standout'>
<p>“Every year, one human life worth of time – over 87 years – is lost to one ‘annoying’ doorslam on one site.”</p>
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@@ -22,13 +24,13 @@ Let’s be conservative again. Let’s say that each one of those visitors visit
In other words, **every year, one human life’s worth of time – over 87 years – is lost to oxne ‘annoying’ doorslam on one site.**
<liclass='final-calculation'>2,662 days ÷ 365 days = <strongclass='total'>7.3 years</strong></li>
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It‘s time we started taking the externalities of the behavioural advertising industry seriously. One of those externalities is human time wasted. The unit is lifetimes lost per year.
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@@ -38,9 +40,8 @@ But don’t worry, because everything you’ve just read only applies to you if
If you want to regain your lost 5 seconds, all you have to do is to pretend that you’re a robot. The easiest way to skip Forbes’s doorslam is to set your browser’s user agent to pretend that it’s the Googlebot: