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# **AdTheorent** (adentifi.com)

> “AdTheorent, Inc. is a privately held digital ad network” – [Source](http://adtheorent.com/privacy-policy)

## Ethical design violations

(Learn more about [Ethical Design](https://ind.ie/ethical-design).)

  * (Tracker)
  * (Fingerprint)
  * (Web bug)

<!-- Other ethical design violation badges go here. Valid ones are:
  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
-->

<!-- If there are decentralised or more ethical alternatives to a cloud service, list them here.

## Decentralised alternatives

Decentralised, free and open alternatives that adhere better to the [Ethical Design Manifesto](https://ind.ie/ethical-design):

  * None yet.

-->

## Block rule

<!--
	The original block rule is automatically generated by Better Inspector.
	If you want to edit it, you may. The Inspector will not touch your edits
	in future passes.
-->

**Block domain** adentifi.com

```mson
- trigger:
	- url-filter: adentifi.com
	- load-type: third-party
- action:
	- type: block
```

## Prevalence

<!-- prevalence -->
50
**Moderate:** found on 0.3% of surveyed sites (21 instances observed).
51 52 53 54 55 56 57
<!-- /prevalence -->

## Notes

  * adentifi.com is owned by AdTheorent. [Whois lookup](https://www.whois.com/whois/adentifi.com)
  * “The Cookie IDs and advertising IDs maintained and stored by the Company are used for re-targeting and frequency-capping purposes.  In some cases such IDs are tied to web browsing history.” [Privacy Policy](http://adtheorent.com/privacy-policy)
  * “When we serve mobile advertisements on behalf of our advertiser clients we endeavor to make the ads relevant to Users.  We accomplish this by matching ads with relevant non-sensitive PII and other characteristics about the device and the mobile publication that the User has visited, such as the time of day and date, content on the site or app, latitude/longitude of User, other devices associated with the User, carrier network, type of mobile device/mobile browser, IP address, as well as other non-sensitive PII data provided through our Partners.” [Privacy Policy](http://adtheorent.com/privacy-policy)