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# **Rocket Fuel** (rfihub.com)
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> “Rocket Fuel is an ad technology company… founded in 2008 by alumni of Yahoo!.” – [Source](https://en.wikipedia.org/wiki/Rocket_Fuel_Inc.)
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## Ethical design violations

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(Learn more about [Ethical Design](https://ind.ie/ethical-design).)

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  * (Tracker)
  * (Web bug)

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  * (Aggressive)
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  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
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## Block rule

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**Block domain** rfihub.com

```mson
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rfihub.com
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```

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## Prevalence
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**Epidemic:** found on 5.5% of surveyed sites (400 instances observed).
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<!-- /prevalence -->
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## Notes

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  * [The domain rfihub.com ownership is deliberately obscured](http://whois.domaintools.com/rfihub.com).
  * [Digital ad giant Rocket Fuel helps brands track user behavior across multiple devices](http://venturebeat.com/2014/10/04/digital-ad-giant-rocket-fuel-helps-brands-track-user-behavior-across-multiple-devices/)
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  * A JavaScript file originating from rfihub.com, and included on [http://www.anthropologie.com/uk/en/index.jsp](http://www.anthropologie.com/uk/en/index.jsp) showed in the inclusion of a web bug, and the Rocket Fuel account association.