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# **Neustar, Inc.** (ex-Lockheed Martin Corporation; agkn.com)
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> “American technology company that provides real-time information and analytics” – [Source](https://en.wikipedia.org/wiki/Neustar)
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![Taking you for a ride](/trackers/agkn.com/neustar.jpg)

> Hey, it’s OK, they’re just taking your data for a ride. - Ed.

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## Ethical design violations

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  * (Tracker)
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  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
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## Decentralised alternatives

Decentralised, free and open alternatives that adhere better to the [Ethical Design Manifesto](https://ind.ie/ethical-design):

  * None yet.

-->

## Block rule

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	The original block rule is automatically generated by Better Inspector.
	If you want to edit it, you may. The Inspector will not touch your edits
	in future passes.
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**Block domain** agkn.com

```mson
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agkn.com
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```

## Prevalence

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**High:** found on 4.3% of surveyed sites (310 instances observed).
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## Notes

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  * Owned by Neustar, Inc. [Source](http://whois.domaintools.com/agkn.com)
  * “Neustar is domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, and .nyc top-level domains.” [Source](https://en.wikipedia.org/wiki/Neustar)
  * “Neustar started as a business unit within Lockheed Martin Corporation.” [Source](https://en.wikipedia.org/wiki/Neustar)
  * “Authoritative identity lets you reconcile the many identifiers generated across channels and recognize them collectively as belonging to a single consumer.” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)
  *[C]onnect past and present identifiers, including names, addresses, phone numbers, email addresses, cookies, and mobile device IDs to provide complete and accurate consumer profiles” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)
  * “Identify: Are your customers who they say they are? The right onboarding partner can tell you if you have the right information about your customers.” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)
  * “Append: Are you missing any relevant information to complete your customer profile? Can you add … information, like multiple addresses or phone numbers for the same customer?” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)
  * “A provider with an authoritative identity methodology can help you deliver personalized messages to NEW site visitors by mapping a first-time visitor to a key persona and displaying the messages and images most likely to resonate with that person.” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)
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  * “When you observe customers’ online and offline behavior, can you see a lift? If you do, are you able to understand when online behavior is influencing offline sales?” [Source](https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/ultimateride/index.html)