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# **Accelerated Mobile Pages (AMP) by Google** (ampproject.org)
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> “The Accelerated Mobile Pages Project (AMP) is a Google-run website publishing technology designed as a competitor to Facebook's Instant Articles.” – [Source](https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages)
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## Ethical design violations

(Learn more about [Ethical Design](https://ind.ie/ethical-design).)

  * (Tracker)

<!-- Other ethical design violation badges go here. Valid ones are:
  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
-->

<!-- If there are decentralised or more ethical alternatives to a cloud service, list them here.

## Decentralised alternatives

Decentralised, free and open alternatives that adhere better to the [Ethical Design Manifesto](https://ind.ie/ethical-design):

  * None yet.

-->

## Block rule

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Blocking all content may break sites when they rely on AMP for functionality, so we only block cookies for now.
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```mson
- trigger:
	- url-filter: ampproject.org
- action:
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	- type: block-cookies
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```

## Prevalence

<!-- prevalence -->
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**Epidemic:** found on 5.7% of surveyed sites (415 instances observed).
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<!-- /prevalence -->

## Notes

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  * AMP is covered by Google’s Privacy Policy which requires blanket acceptance. [Privacy Policy](https://policies.google.com/privacy?hl=en)