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# **Optimizely** (optimizely.com)
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> “Optimizely is a firm that makes customer-experience optimization software for companies.” – [Source](https://en.wikipedia.org/wiki/Optimizely)
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## Ethical design violations

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(Learn more about [Ethical Design](https://ind.ie/ethical-design).)

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  * (Tracker)
  * (Web bug)

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  * (Aggressive)
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  * (Clickbait)
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## Block rule

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**Block domain** optimizely.com

```mson
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optimizely.com
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```

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## Prevalence
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<!-- prevalence -->
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**Epidemic:** found on 5.1% of surveyed sites (360 instances observed).
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<!-- /prevalence -->
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## Notes

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  * ”Cookies And Tracking Technologies: Technologies such as: cookies, beacons, tags and scripts are used by Optimizely and our partners (such as advertising, marketing and analytics), affiliates or analytics or service providers. These technologies may be used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by such companies on an individual as well as aggregated basis.” [Source](https://www.optimizely.com/privacy/#information-we-collect)