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# **Arbor** (

> “[T]he marketplace for people-based data” – [Source](
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## Ethical design violations

(Learn more about [Ethical Design](

  * (Tracker)
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<!-- Other ethical design violation badges go here. Valid ones are:
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  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
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## Block rule

	The original block rule is automatically generated by Better Inspector.
	If you want to edit it, you may. The Inspector will not touch your edits
	in future passes.

**Block domain**

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## Prevalence

<!-- prevalence -->
**High:** found on 1.2% of surveyed sites (85 instances observed).
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<!-- /prevalence -->

## Notes

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  * “When you visit our website or content (websites, email, apps) that use our services, we may collect information about your interaction with that content. This includes information about your particular device (e.g., hardware make and model), its operating system, device advertising identifiers such as Apple IDs for Advertising or Android Advertiser ID, Internet Protocol address and other connectivity information, geographic location, and cookies, which may uniquely identify your browser or device to us.” [Source](
  * “Our technology may additionally use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web-surfing activity, including your activities on this and partner content. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies and those browser settings that block cookies may have no effect on such techniques.” [Source](
  ***Information provided to us by third parties.** Our partners may provide us with additional information from other sources. This includes information similar to the information we collect directly … Such third-party information may also include partner cookies, which may uniquely identify your browser or device to us. **Partners may also send us other unique identifiers that are de-identified via a hashing algorithm. We take measures to prevent third parties from providing Arbor with Personally Identifiable Information ("PII") that is not previously de-identified using a hashing algorithm. In the event Arbor comes into possession of PII, we will not disclose such information to any third party without the user’s consent or without first de-identifying such information using a hashing algorithm.** Third parties that we work with may be located or operating in other countries, so information supplied to us may have been collected or processed in another country.” [Source](
  * “We may combine information we collect from various sources to improve the efficacy of our service offerings. However, we do not combine information with any unmodified forms of PII.” [Source](
  * “We do respond to a limited set of DNT [Do Not Track] signals” [Source]( [Whatever that means. They respond fully to Better, though. – Ed.]