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# **DoubleClick** by Google (doubleclick.net)
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> “DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.” – [Source](https://en.wikipedia.org/wiki/DoubleClick)
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## Ethical design violations

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(Learn more about [Ethical Design](https://ind.ie/ethical-design).)

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  * (Tracker)
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<!-- Other ethical design violation badges go here. Valid ones are:
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  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
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-->

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## Block rules
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### Block domain as third-party
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```mson
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doubleclick.net
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```

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### Block domain as first-party

Some sites (like [heise.de](/sites/heise.de)) have begun to embedding DoubleClick as first-party content to avoid tracker blockers. Blocking doubleclick.net as first-party content will avoid people being tracked if they click on ads on such sites.

```mson
- trigger:
  - url-filter: doubleclick.net
  - load-type: first-party
- action:
  - type: block
```

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## Prevalence
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<!-- prevalence -->
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**Pandemic:** found on 57.0% of surveyed sites (4151 instances observed).
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<!-- /prevalence -->
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## Notes
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  * “Cookies may be set from a few different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com.” [Source](https://www.google.com/intl/en/policies/technologies/ads/)
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  * Other related domains: [dmtry.com](/trackers/dmtry.com/)