Commit 133f062e authored by Aral Balkan's avatar Aral Balkan

Updated the lifebuzz.com spotlight article.

parent f24c2122
# **LifeBuzz** by LifeBuzz Media (lifebuzz.com)
![The Lifebuzz.com web site](/images/spotlight/lifebuzz.jpg)
> Clickbait articles. Winner of our Cloud of Shame award.
## Ethical design violations
......@@ -180,6 +182,8 @@
* interstateanalytics.com
* adform.net
* appier.net
* Clickbait
* Web bug
<!--
* Aggressive
......@@ -217,4 +221,21 @@ Some explanation of the block rule.
## Notes
* LifeBuzz Media boasts that LifeBuzz.com gets “over 250,000,000 page views a month”. Given that statistic and the statistics current as of 18 May, 2016, if all those visitors used Better, we would save just over 570 years of time and 570 terabytes of data per month. [According to the World Health Organisation](http://www.who.int/gho/mortality_burden_disease/life_tables/situation_trends/en/), the average life expectancy at birth in 2013 was 71 years. Based on these statistics, **Better would save a little over 8 lifetimes of human time per month on LifeBuzz.com alone**. That is the cost of the attention economy. That is the cost of surveillance capitalism. That is the cost of behavioural advertising. Human lifetimes lost. That’s just on one site. Every month.
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* If all visitors used Better, it would save just over 570 years of time spent loading third-party trackers and 570 terabytes of data per month. That 570 years of loading time also represents quite a cumulative drain on batteries.
* In just page load time, we save ~8 seconds per load. This adds up to almost 66 years additionally that people actually spend waiting for pages to load. That’s almost one lifetime (4).
* Better would save people who visit LifeBuzz.com in the US on their mobile phones over $3 million each month in data costs (7, 8).
* These are the costs of the attention economy. These are the costs of surveillance capitalism. These are the cost of behavioural advertising. Human lifetimes lost. Millions of dollars wasted. By just one site. Every month.
## References
1. LifeBuzz.com gets “over 250,000,000 page views a month” [Source](http://www.lifebuzzmedia.com)
2. The average price of 1GB of mobile data in the US is $13.01 (2013) [Forbes](http://www.forbes.com/sites/tristanlouis/2013/09/22/the-real-price-of-wireless-data/#1fc4c421354e)
3. 56% of traffic in the US is from mobile (2015) [SimilarWeb via MarketingLand](http://marketingland.com/mobile-top-sites-165725)
4. The average life expectancy at birth is 71 years globally (2013) [World Health Organisation](http://www.who.int/gho/mortality_burden_disease/life_tables/situation_trends/en/)
5. 82% of their traffic is from mobile [LifeBuzz](http://www.lifebuzzmedia.com)
6. 87% of their traffic is from the US [LifeBuzz](http://www.lifebuzzmedia.com)
7. 570,000GB × 0.87 × 0.56 × $13.01 = $3,612,929.04 (Based on SimilarWeb’s US mobile statistics)
8. 570,000GB × 0.87 × 0.82 × $13.01 = $5,290,360.38 (Based on LifeBuzz’s own mobile statistics. It is not known if the 82% mobile traffic stastic applies equally to their US traffic, so we should, at best, take this as a theoretical maximum). We’ll go with &#9430; as a conservative estimate.
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