Commit 8eb1d70c authored by Aral Balkan's avatar Aral Balkan

Updated content. Progress towards #279.

parent 218a1602
# **Neustar, Inc.** (ex-Lockheed Martin Corporation;
> “Brief description of the tracker” – [Source](link)
> “American technology company that provides real-time information and analytics” – [Source](
## Ethical design violations
......@@ -50,4 +50,12 @@ Decentralised, free and open alternatives that adhere better to the [Ethical Des
## Notes
* None yet.
* Owned by Neustar, Inc. [Source](
* “Neustar is domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, and .nyc top-level domains.” [Source](
* “Neustar started as a business unit within Lockheed Martin Corporation.” [Source](
* “Authoritative identity lets you reconcile the many identifiers generated across channels and recognize them collectively as belonging to a single consumer.” [Source](
*[C]onnect past and present identifiers, including names, addresses, phone numbers, email addresses, cookies, and mobile device IDs to provide complete and accurate consumer profiles” [Source](
* “Identify: Are your customers who they say they are? The right onboarding partner can tell you if you have the right information about your customers.” [Source](
* “Append: Are you missing any relevant information to complete your customer profile? Can you add … information, like multiple addresses or phone numbers for the same customer?” [Source](
* “A provider with an authoritative identity methodology can help you deliver personalized messages to NEW site visitors by mapping a first-time visitor to a key persona and displaying the messages and images most likely to resonate with that person.” [Source](
* “When you observe customers’ online and offline behavior, can you see a lift? If you do, are you able to understand when online behavior is influencing offline sales?” [Source](
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