Commit beec9541 authored by Better Builder's avatar Better Builder

Latest generated content.

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<!DOCTYPE html><html lang="en"><head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no">
<title data-set-text="title">The Deck Network (decknetwork.net)</title>
<title data-set-text="title">Cloud of Fame The Deck Network</title>
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<link rel="stylesheet" href="/styles/global.css">
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<li class="source"><a href="https://source.ind.ie/better/">Source</a></li>
</ul>
</nav></header>
<main data-set-text="html content"><h1 id="-the-deck-network-decknetwork-net-"><strong>The Deck Network</strong> (decknetwork.net)</h1>
<main data-set-text="html content"><h1 id="-cloud-of-fame-the-deck-network"><strong>Cloud of Fame</strong> The Deck Network</h1>
<p><img src="/images/spotlight/the-deck.jpg" alt="The Deck Ad network: ads without tracking"></p>
<blockquote>
<p>“We’re fine with knowing nothing… As a network we have never issued cookies or tracked readers in any way.” – <a href="http://decknetwork.net/privacy/">Source</a></p>
</blockquote>
<p><img src="/images/spotlight/the-deck.jpg" alt="The Deck Ad network: ads without tracking"></p>
<section id="cloud-of-fame-award">
<h2>Cloud of Fame Award</h2>
<section id="advertising-without-tracking">
<h2>Advertising without tracking</h2>
<p><strong>If the Deck Network can reward publishers without resorting to behavioural advertising and tracking people, so can you.</strong></p>
<p>Folks like the <a href="/spotlight/iab.com">IAB</a> and <a href="/splotlight/wired.com">Wired magazine</a> will tell you that behavioural advertising is the only way publishers can make money. How surprising, then, that an alternative ad network called <a href="http://decknetwork.net">The Deck</a> has been successfully supporting independent publishers with non-behavioural advertising for years.</p>
<p>Sites that are part of The Deck Network display one unobtrusive ad per page on their site. The Deck’s ads are simply display ads; they are not behavioural and The Deck states that they do not track you. Better does not block ads from The Deck. Quite on the contrary, we are giving them our first Cloud of Fame Award for proving that you can adhere to the principles of the <a href="https://ind.ie/ethical-design">Ethical Design Manifesto</a> even if you’re an ad network.</p>
<p>Sites that are part of The Deck Network display one unobtrusive ad per page on their sites. The Deck’s ads are simply display ads; they are not behavioural and The Deck states that they do not track you. Better does not block ads from The Deck. Quite on the contrary, we are giving them our first Cloud of Fame Award for proving that you can adhere to the principles of the <a href="https://ind.ie/ethical-design">Ethical Design Manifesto</a> even if you’re an ad network.</p>
<p>Both The Deck’s own web site and their service conform to the <a href="https://ind.ie/ethical-design">Ethical Design Manifesto</a>. The Deck respects human rights, effort, and experience.</p>
<p>So, the next time someone tells you that you’re hurting independent publishers by using a content blocker, please tell them “poppycock” from us and inform them about The Deck. It’s time publishers found ways of making money from their content that do not involve jeopardising our safety on the web. Initiatives like The Deck prove that it is possible.</p>
<p>We will be showcasing other exemplary initiatives here in the future. If you know of any, <a href="https://forum.ind.ie/c/better">please get in touch</a>.</p>
<p>We will be showcasing other exemplary initiatives here in the future. If you know of any, <a href="https://forum.ind.ie/c/better">please let us know</a>.</p>
</section>
<section id="no-trackers-">
<h2>No trackers.</h2>
<p><a href="https://archive.better.fyi/decknetwork.net.har.gz">When we last checked</a> on Monday, May 16th, 2016, The Deck Network’s home page had no third-party content or trackers.</p>
<p><a href="https://archive.better.fyi/decknetwork.net.har.gz">When we last checked</a>, on Monday, May 16th, 2016, The Deck Network’s home page had no third-party content or trackers.</p>
<!-- Manual: You may manually add other ethical design violation badges here. Delete this comment and
do not leave empty lines between the /trackersList comment, above, and the new list items if you do.
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<!DOCTYPE html><html lang="en"><head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no">
<title data-set-text="title">Interactive Advertising Bureau (iab.com)</title>
<title data-set-text="title">No DEAL! Interactive Advertising Bureau</title>
<link rel="stylesheet" href="/styles/magnific-popup.css">
<link rel="stylesheet" href="/styles/global.css">
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<li class="source"><a href="https://source.ind.ie/better/">Source</a></li>
</ul>
</nav></header>
<main data-set-text="html content"><h1 id="-interactive-advertising-bureau-iab-com-"><strong>Interactive Advertising Bureau</strong> (iab.com)</h1>
<blockquote>
<p>The “trade association for interactive marketing in the U.S.” – <a href="https://en.wikipedia.org/wiki/Randall_Rothenberg">Source</a></p>
</blockquote>
<main data-set-text="html content"><h1 id="-no-deal-interactive-advertising-bureau"><strong>No DEAL!</strong> Interactive Advertising Bureau</h1>
<p><img src="/images/spotlight/deal-no-deal.jpg" alt="The IBA wants to make a DEAL that puts people at risk on the Web by turning off their content blockers."></p>
<p><strong>Dear Interactive Advertising Bureau,</strong></p>
<p>Your <a href="http://www.iab.com/iab-tech-lab-publisher-ad-blocking-primer">DEAL</a> is toxic for human rights. You urge sites to coerce us to stop protecting ourselves from web malware. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.</p>
<p>While others like <a href="https://www.opendemocracy.net/ourbeeb/alexander-hanff/whittingdale-is-wrong-it-is-advertisers-who-are-destroying-digital-economy">Alexander Hanff</a> are doing valuable work to determine <a href="http://www.theregister.co.uk/2016/04/23/anti_ad_blockers_face_legal_challenges/">the legality of the actions of your members</a> (see <a href="https://www.scribd.com/doc/314011726/IDGUK-27052016-Redacted">his recent letter to IDG</a>), we are going the technological route: <strong>we will actively protect people from your attempts to detect and block their ability to defend themselves against web malware and tracking.</strong></p>
<p>So our response, quite simply, is this:</p>
<p><strong>You have no DEAL!</strong></p>
<section id="no-deal-">
<h2>No DEAL!</h2>
<p>Dear Interactive Advertising Bureau,</p>
<p>Your <a href="http://www.iab.com/iab-tech-lab-publisher-ad-blocking-primer">DEAL</a> is toxic for human rights. You urge sites to coerce us to disable our web malware blockers and stop protecting ourselves. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.</p>
<p>Our response?</p>
<p>No DEAL!</p>
<section id="about-iab">
<h2>About IAB</h2>
<blockquote>
<p>The “trade association for interactive marketing in the U.S.” – <a href="https://en.wikipedia.org/wiki/Randall_Rothenberg">Source</a></p>
</blockquote>
</section>
<section id="ethical-design-violations">
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<p>Dear <a href="/spotlight/iab.com">Interactive Advertising Bureau</a>,</p>
<p>Your <a href="http://www.iab.com/iab-tech-lab-publisher-ad-blocking-primer/">DEAL</a> is toxic for human rights. You urge sites to coerce us to disable our web malware blockers and stop protecting ourselves. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.</p>
Your <a href="http://www.iab.com/iab-tech-lab-publisher-ad-blocking-primer">DEAL</a> is toxic for human rights. You urge sites to coerce people to stop protecting ourselves from web malware. This leaves us open to malicious ads and to the violation of our privacy through behavioural tracking.
<p>Our response?</p>
<p>No DEAL!</p>
<p><a href="/spotlight/iab.com">No DEAL!</a></p>
<h2>Open letter to Wired</h2>
<a href="/spotlight/wired.com" title="Wired.com’s profile on Better"><img src="/spotlight/wired.com/wired-malware-blocker-blocker.png" alt="Wired’s doorslam that blocks access to their site unless you turn off your web malware blocker."></a>
<p><a href="/splotlight/wired.com">Wired.com</a> blocks people who protect themselves using web malware blockers. As part of our NO DEAL campaign, here’s <a href="/spotlight/wired.com#block-rules">our open letter to Wired, explaining why <strong>we’re blocking their blocker blocker</strong></a>.</p>
<p><a href="/spotlight/wired.com">Wired.com</a> prevents people from viewing its site if they protect themselves from web malware and tracking.</p>
<h2 id="cloud-of-shame-award">Cloud of Shame</h2>
<p>As part of our No DEAL campaign, here’s <a href="/spotlight/wired.com#block-rules">our open letter to Wired</a>, explaining why <strong>we’re blocking their blocker blocker</strong>.</p>
<a href="/spotlight/lifebuzz.com" title="Lifebuzz.com’s profile on Better"><img src="/images/spotlight/lifebuzz.jpg" alt="The Lifebuzz.com web site"></a>
<h2 id="cloud-of-shame-award"><a href="/spotlight/lifebuzz.com/">Cloud of Shame</a></h2>
<h3>Lifebuzz.com</h3>
<a href="/spotlight/lifebuzz.com" title="Lifebuzz.com’s profile on Better"><img src="/spotlight/lifebuzz.com/lifebuzz.jpg" alt="The Lifebuzz.com web site"></a>
<p>The web may be a sewer of surveillance but some sites take things to altogether new and absurd levels.</p>
<h3>LifeBuzz</h3>
<p>While we were studying the top five thousand web sites according to Alexa, <a href="/spotlight/lifebuzz.com">LifeBuzz.com</a> came out on top with 172 unique third-party trackers. So by visiting this one site, you’re being exposed to tracking by 172 third-party entities that you neither know or care about. It’s only fitting that they get our first ever Cloud of Shame Award.</p>
<p><strong>The 172 trackers on just this one site costs Americans over $4M a month in mobile data charges.</strong> This makes LifeBuzz, in our view, quite possibly the worst site on the web and the recipient of our first ever <a href="/spotlight/lifebuzz.com/">Cloud of Shame Award</a>.</p>
<p>As we trawl the depths of the web, we fear that we’ll find other, even worse sites to feature here in the future. If you know of any that you’d like to recommend for the Cloud of Shame Award, <a href="https://forum.ind.ie/c/better">let us know</a>.</p>
<p><a href="/spotlight/lifebuzz.com">Learn more about LifeBuzz.</a></p>
<h2 id="cloud-of-fame-award">Cloud of Fame</h2>
<h2 id="cloud-of-fame-award"><a href="/spotlight/decknetwork.net/">Cloud of Fame</a></h2>
<a href="/spotlight/decknetwork.net"><img src="/images/spotlight/the-deck.jpg" alt="The Deck Ad network: ads without tracking"></a>
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<h2>Index</h2>
<ul class="sites list-of-links" data-set-text="html list"> <li><a href="/spotlight/iab.com"><strong>Interactive Advertising Bureau</strong> (iab.com)</a></li>
<li><a href="/spotlight/lifebuzz.com"><strong>LifeBuzz</strong> by LifeBuzz Media (lifebuzz.com)</a></li>
<ul class="sites list-of-links" data-set-text="html list"> <li><a href="/spotlight/decknetwork.net"><strong>Cloud of Fame</strong> The Deck Network</a></li>
<li><a href="/spotlight/lifebuzz.com"><strong>Cloud of Shame</strong> LifeBuzz by LifeBuzz Media</a></li>
<li><a href="/spotlight/iab.com"><strong>No DEAL!</strong> Interactive Advertising Bureau</a></li>
<li><a href="/spotlight/wired.com"><strong>Open Letter to Wired</strong> (Wired.com by Condé Nast)</a></li>
<li><a href="/spotlight/decknetwork.net"><strong>The Deck Network</strong> (decknetwork.net)</a></li>
</ul>
</main>
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<blockquote>
<p>“The Accelerator, a platform that predicts when a story is going to blow up and enables advertisers to exploit it. The Accelerator has been in use for the past year by Wired and sibling pub Ars Technica, the latter of which created the platform.” – <a href="http://digiday.com/publishers/conde-nast-social-ads/">Source</a></p>
</blockquote>
<p><img src="‎dff7tx5c2qbxc.cloudfront.net.png" alt="Ars Technica"></p>
<p><img src="/trackers/dff7tx5c2qbxc.cloudfront.net/‎dff7tx5c2qbxc.cloudfront.net.png" alt="Ars Technica"></p>
<blockquote>
<p>Dear Ars, if you’re going to build a tracker, at least do it well. This is a bit embarrassing, don’t you think? – Ed.</p>
</blockquote>
<section id="ethical-design-violations">
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