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	<main data-set-text="html content"><h1 id="-neustar-inc-ex-lockheed-martin-corporation-agkn-com-"><strong>Neustar, Inc.</strong> (ex-Lockheed Martin Corporation;</h1>
<p>“American technology company that provides real-time information and analytics” – <a href="">Source</a></p>
<p><img src="/trackers/" alt="Taking you for a ride"></p>
<p>Hey, it’s OK, they’re just taking your data for a ride. - Ed.</p>

<section id="ethical-design-violations">
	<h2>Ethical design violations</h2>
	<li id="tracker" class="static-badge">
		<h3 class="badge-title">tracker</h3>
		<p class="badge-explanation">Monetises you.</p>
<!-- Other ethical design violation badges go here. Valid ones are:
  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
<!-- If there are decentralised or more ethical alternatives to a cloud service, list them here.

## Decentralised alternatives

Decentralised, free and open alternatives that adhere better to the [Ethical Design Manifesto](

  * None yet.


<section id="block-rule">
	<h2>Block rule</h2>
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<p><strong>Block domain</strong></p>
<pre><code class="mson">

<section id="prevalence">
<!-- prevalence -->
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<p><strong>High:</strong> found on 4.2% of surveyed sites (305 instances observed).
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<!-- /prevalence --></p>

<section id="notes">
<li>Owned by Neustar, Inc. <a href="">Source</a></li>
<li>“Neustar is domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, and .nyc top-level domains.” <a href="">Source</a></li>
<li>“Neustar started as a business unit within Lockheed Martin Corporation.” <a href="">Source</a></li>
<li>“Authoritative identity lets you reconcile the many identifiers generated across channels and recognize them collectively as belonging to a single consumer.” <a href="">Source</a></li>
<li>“[C]onnect past and present identifiers, including names, addresses, phone numbers, email addresses, cookies, and mobile device IDs to provide complete and accurate consumer profiles” <a href="">Source</a></li>
<li>“Identify: Are your customers who they say they are? The right onboarding partner can tell you if you have the right information about your customers.” <a href="">Source</a></li>
<li>“Append: Are you missing any relevant information to complete your customer profile? Can you add … information, like multiple addresses or phone numbers for the same customer?” <a href="">Source</a></li>
<li>“A provider with an authoritative identity methodology can help you deliver personalized messages to NEW site visitors by mapping a first-time visitor to a key persona and displaying the messages and images most likely to resonate with that person.” <a href="">Source</a></li>
<li>“When you observe customers’ online and offline behavior, can you see a lift? If you do, are you able to understand when online behavior is influencing offline sales?” <a href="">Source</a></li>

<section id="about-better">
	<h2>About Better</h2>
<p>Better is a Safari content blocker for <a href="">iPhone</a>, <a href="">iPad</a>, and <a href="">Mac</a>. It protects you from trackers and malvertising by enforcing the principles of <a href="">Ethical Design</a>.</p>

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