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	<main data-set-text="html content"><h1 id="-neustar-inc-ex-lockheed-martin-corporation-agkn-com-"><strong>Neustar, Inc.</strong> (ex-Lockheed Martin Corporation;</h1>
<p>“American technology company that provides real-time information and analytics” – <a href="">Source</a></p>
<p><img src="/trackers/" alt="Taking you for a ride"></p>
<p>Hey, it’s OK, they’re just taking your data for a ride. - Ed.</p>

<section id="ethical-design-violations">
	<h2>Ethical design violations</h2>
	<li id="tracker" class="static-badge">
		<h3 class="badge-title">tracker</h3>
		<p class="badge-explanation">Monetises you.</p>
<!-- Other ethical design violation badges go here. Valid ones are:
  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
  * (Web bug)
<!-- If there are decentralised or more ethical alternatives to a cloud service, list them here.

## Decentralised alternatives

Decentralised, free and open alternatives that adhere better to the [Ethical Design Manifesto](

  * None yet.


<section id="block-rule">
	<h2>Block rule</h2>
    The original block rule is automatically generated by Better Inspector.
    If you want to edit it, you may. The Inspector will not touch your edits
    in future passes.
<p><strong>Block domain</strong></p>
<pre><code class="mson">

<section id="prevalence">
<!-- prevalence -->
<p><strong>High:</strong> found on 4.2% of surveyed sites (305 instances observed).
91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139
<!-- /prevalence --></p>

<section id="notes">
<li>Owned by Neustar, Inc. <a href="">Source</a></li>
<li>“Neustar is domain name registry for .biz, .us (on behalf of United States Department of Commerce), .co, and .nyc top-level domains.” <a href="">Source</a></li>
<li>“Neustar started as a business unit within Lockheed Martin Corporation.” <a href="">Source</a></li>
<li>“Authoritative identity lets you reconcile the many identifiers generated across channels and recognize them collectively as belonging to a single consumer.” <a href="">Source</a></li>
<li>“[C]onnect past and present identifiers, including names, addresses, phone numbers, email addresses, cookies, and mobile device IDs to provide complete and accurate consumer profiles” <a href="">Source</a></li>
<li>“Identify: Are your customers who they say they are? The right onboarding partner can tell you if you have the right information about your customers.” <a href="">Source</a></li>
<li>“Append: Are you missing any relevant information to complete your customer profile? Can you add … information, like multiple addresses or phone numbers for the same customer?” <a href="">Source</a></li>
<li>“A provider with an authoritative identity methodology can help you deliver personalized messages to NEW site visitors by mapping a first-time visitor to a key persona and displaying the messages and images most likely to resonate with that person.” <a href="">Source</a></li>
<li>“When you observe customers’ online and offline behavior, can you see a lift? If you do, are you able to understand when online behavior is influencing offline sales?” <a href="">Source</a></li>

<section id="about-better">
	<h2>About Better</h2>
<p>Better is a Safari content blocker for <a href="">iPhone</a>, <a href="">iPad</a>, and <a href="">Mac</a>. It protects you from trackers and malvertising by enforcing the principles of <a href="">Ethical Design</a>.</p>

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