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	<title data-set-text="title">Google Analytics by Google (google-analytics.com) | Better</title>
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			<h2 class="hide">Navigation</h2>
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	<main data-set-text="html content"><h1 id="-google-analytics-by-google-google-analytics-com-"><strong>Google Analytics</strong> by Google (google-analytics.com)</h1>
<blockquote>
<p>“Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.” – <a href="https://en.wikipedia.org/wiki/Google_Analytics">Source</a></p>
</blockquote>


<section id="ethical-design-violations">
	<h2>Ethical design violations</h2>
<p>(Learn more about <a href="https://ind.ie/ethical-design">Ethical Design</a>.)</p>
<ul>
	<li id="tracker" class="static-badge">
		<h3 class="badge-title">tracker</h3>
		<p class="badge-explanation">Monetises you.</p>
	</li>
	<li id="web-bug" class="static-badge">
		<h3 class="badge-title">web bug</h3>
		<p class="badge-explanation">Invisible tracking pixel.</p>
	</li>
</ul>
<!-- Other ethical design violation badges go here. Valid ones are:
  * (Aggressive)
  * (Doorslam)
  * (Clickbait)
  * (Fingerprint)
-->

</section>
<section id="block-rule">
	<h2>Block rule</h2>
<!--
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    If you want to edit it, you may. The Inspector will not touch your edits
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-->
<p><strong>Block domain</strong> google-analytics.com</p>
<pre><code class="mson">google-analytics.com
</code></pre>

</section>
<section id="prevalence">
	<h2>Prevalence</h2>
<!-- prevalence -->
81
<p><strong>Pandemic:</strong> found on 64.2% of surveyed sites (4676 instances observed).
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<!-- /prevalence --></p>

</section>
<section id="notes">
	<h2>Notes</h2>
<ul>
<li>“We use information collected from cookies and other technologies, like pixel tags” <a href="https://www.google.com/intl/en/policies/privacy/">Source</a></li>
<li>“Our Privacy Policy applies to all of the services offered by Google Inc. and its affiliates, including YouTube, services Google provides on Android devices, and services offered on other sites (such as our advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.” <a href="https://www.google.com/intl/en/policies/privacy/">Source</a></li>
<li>“The Google privacy policy &amp; principles describes how we treat personal information when you use Google's products and services, including Google Analytics.” <a href="https://support.google.com/analytics/answer/6004245?hl=en">Source</a></li>
</ul>

</section>
<section id="about-better">
	<h2>About Better</h2>
<p>Better is a Safari content blocker for <a href="https://itunes.apple.com/us/app/better-by-ind.ie/id1080964978?mt=8">iPhone</a>, <a href="https://itunes.apple.com/us/app/better-by-ind.ie/id1080964978?mt=8">iPad</a>, and <a href="https://safari-extensions.apple.com/details/?id=better.fyi.safari.extension-5Q42VF5GXA">Mac</a>. It protects you from trackers and malvertising by enforcing the principles of <a href="https://ind.ie/ethical-design">Ethical Design</a>.</p>

</section>
<section id="get-involved">
	<h2>Get involved</h2>
<p><a href="https://source.ind.ie/better/content/blob/master/trackers/google-analytics.com/index.md">Improve page</a> | <a href="https://source.ind.ie/better/content/issues">Report issue</a>  | <a href="https://forum.ind.ie/c/better">Discuss</a></p>
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