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<div class='home-wrap'>
<h1 class='home'>The Web, <span class='drop'><strong>tracker free.</strong></span></h1>
<h1 style="font-size: 5em; margin-top: -0.10em; margin-bottom: 0.15em;" class='home'>Better</h1>
<div class='downloads'>
<a href='https://itunes.apple.com/us/app/better-by-ind.ie/id1080964978?ls=1&amp;mt=8' class='download-on-the-app-store'><img class='download-on-the-app-store-badge' alt='Download on the App Store' src='images/download-on-app-store-badge.svg'></a>
<a href='https://itunes.apple.com/us/app/better/id1121192229?ls=1&mt=12' class='download-on-mac-app-store'><img src='images/download-on-the-mac-app-store.svg' class='no-frame' alt='Download on the Mac App Store'/></a>
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<ul class='reviews'>
<li class='review'><span class='quote'>Honest privacy</span> <span class='rating rating-5'>5 stars</span></li>
<li class='review'><span class='quote'>Just what the web needs</span> <span class='rating rating-5'>5 stars</span></li>
<li class='review'><span class='quote'>It just works!</span> <span class='rating rating-5'>5 stars</span></li>
<li class='review last-review'><span class='quote'>Fantastic … a rational, ethical approach to privacy</span> <span class='rating rating-5'>5 stars</span>
<p class='reviews-link'>Read more <a href='/reviews'>App Store reviews of Better</a></p>
<ul class='reviews' style=" margin-bottom: 1em;">
<li style=" width: 100%; margin-top: 0;" class='review'><span class='quote'>It just works!</span> <span class='rating rating-5'>5 stars</span>
<p style='font-size: 0.6em;margin-top: 1.25em;'>Read more <a href='/reviews'>App Store reviews of Better</a></p></li>
</ul>
<h2>Protect yourself.</h2>
<p><strong>Better is a privacy tool for Safari on iPhone, iPad, and Mac</strong>. It protects you from behavioural ads and companies that track you on the web by enforcing the principles of <a href='https://ind.ie/ethical-design'>Ethical Design</a>. You can download the Better apps from the <a href="https://itunes.apple.com/us/app/better-by-ind.ie/id1080964978?ls=1&amp;mt=8">App Store</a> and <a href="https://itunes.apple.com/us/app/better/id1121192229?ls=1&amp;mt=12">Mac App Store</a>.</p>
<p><strong>We work for you, not for the advertising industry.</strong> We built Better because we’re tired of the deceptive practices of other “ad blockers” like AdBlock Plus (ABP) and Ghostery. Ghostery tells you they protect you from advertising and yet <a href='https://www.technologyreview.com/s/516156/a-popular-ad-blocker-also-helps-the-ad-industry/'>they get paid by the advertising industry</a>. ABP has an “acceptable ads” policy that whitelists ads from the biggest trackers (like Google) in exchange for meeting some superficial criteria <a href='http://www.pcworld.com/article/2043847/advertisers-can-pay-adblock-plus-to-look-the-other-way.html'>and lots of money</a>. In contrast, we make money directly from sales of Better. You pay for Better and you’re our customer. It’s an honest and straightforward exchange.</p>
<p>To find out more about how Better differs from other blockers, please read our <a href='https://ind.ie/blog/better/'>introductory blog post</a>.
<h2 id='respectful-ads'>Respectful Ads Manifesto</h2>
<p><strong>The only ads we do not block are respectful ads</strong>.</p>
<p><strong>Better improves your web experience by making sites respect your privacy, time, and effort.</a></strong> We block trackers, remove distractions, and make your web safer, lighter, and faster.</p>
<p>Respectful ads <a href='https://ind.ie/ethical-design'>respect human rights, human effort, and human experience</a>.</p>
<p>Better is hand-crafted by <a href='https://ind.ie'>Ind.ie</a>, a tiny two-person-and-one-husky not-for-profit working for social justice in the networked age.</p>
<p>This is our only blocking criteria, advertisers cannot pay us to compromise our integrity and unblock them.</p>
<p>For an example of respectful ads, see <a href='/sites/decknetwork.net/'>The Deck network</a>, winner of our first <a href='/sites/decknetwork.net/'>Cloud of Fame</a> award.</p>
<section class='statistics home-statistics'>
<h2>Save your battery, data, and time.</h2>
<div data-set-text='html statistics'></div>
<p>(Statistics by <a href='https://source.ind.ie/better/inspector'>Better Inspector</a> reflect the approximate aggregate effect Better has on a single load of <a href='https://source.ind.ie/better/domains/blob/master/alexa-top-5000.csv'>the 5,000 most popular web sites</a>.)</p>
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<h2 class='indie'>Ind.ie</h2>
<p>Better is curated by <a href='https://ind.ie'>Ind.ie</a>, a tiny two-person-and-one-husky social enterprise striving for social justice in the digital age.</p>
<p>Better is <a href='https://source.ind.ie/better'>free as in freedom</a>, <a href='https://source.ind.ie/better/content'>transparent</a>, and <a href='https://forum.ind.ie/c/better'>open</a>.</p>
<p>To support us, please consider purchasing Better on the App Store for iPhone and iPad. You can also <a href='https://ind.ie/fund/'>become a patron</a> or <a href='https://ind.ie/fund/'>make a one-time donation</a> to our cause.</p>
<div class='downloads'>
<a href='https://itunes.apple.com/us/app/better-by-ind.ie/id1080964978?ls=1&amp;mt=8' class='download-on-the-app-store'><img class='download-on-the-app-store-badge' alt='Download on the App Store' src='images/download-on-app-store-badge.svg'></a>
<a href='https://itunes.apple.com/us/app/better/id1121192229?ls=1&mt=12' class='download-on-mac-app-store'><img src='images/download-on-the-mac-app-store.svg' class='no-frame' alt='Download on the Mac App Store'/></a>
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<a class='photo-frame' href='https://ind.ie' title='Laura, Osky, and Aral'>
<img class='team-photo' src='images/team.jpg' alt='Laura, Oskar the dog &amp; Aral'/>
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